It may seem to you how a basic product such as a mug can leave such an impression on your brand. Not only the coffee is packed in custom printed mugs, but it is one of the means of transforming even the most mundane situations into a marketing opportunity. Every time your consumer comes to take your choice mug, he/she is not only swallowing your brand, he/she is identifying with your brand.
Think about it. How many times in the mornings do you use a mug? As long as you have a logo on your brand, it is getting noticed, day in, day out. You can use custom mugs as cheap but extremely successful resources to promote your logo. These mugs come with every individual wherever they travel in the office or even the kitchen of your customer thus reminding him or her about your brand.
The customized mugs are produced in its shapes, sizes and styles. You can be creative and select something that will appeal to your viewers it can be a ceramic pattern that is smooth or a travel mug that is long lasting or an absurd and fun one. There is nothing that limits its possibilities and it is beautiful in its details. Perhaps, it is the color scheme which matches your brand or perhaps it is the way your logo is bright in a graceful and smushy logo. Whichever that is, these mugs will bring your personality and values out in bright colors in not such an obtrusive but a forceful manner.
The success of custom mugs is not restricted to the visibility. They’re also practical. Everybody requires one of these beautiful mugs to hold his coffee, tea or even pick him up after-afternoon. As your customers will choose your mug, they will remember your brand. It’s simple psychology. It is a requirement that must be used every day.
Even better, personalized mugs are green. Long gone days they would be filling dumping heaps with discarded cups. Reusable mugs would imply that you are retaining your brand in the notion of sustainability that is currently becoming more relevant among the people.
Last, but not the least, the product is not simply personalised mugs, but an investment. When you have your branded mug, that is a little, albeit important touchpoint. They are folksy, real and unforgettable. That is what type of marketing is left.